300+ clients
across 25 countries
For founders and thoughtful experts with big ideas, strong opinions, and a message that deserves to sound like them.
apply to work together ↗substack branding kickstart · $997 | done for you · from $5,000
Explore all ways to work together ↓
A clearer expression of what you’ve already built.
You can talk about your obsession for three hours. Then someone asks what you do, and suddenly… words?
The weird interests. The strong opinions. The thing you could talk about without checking your phone. There’s something in there worth building around.
Let’s start with the good stuff.
I help you identify what matters, articulate its value, and connect your message to a clear offer.
Then we choose how to share it: writing, speaking, conversations, or a podcast—with tools and a rhythm that fit you.
So people can understand what you do—and why it matters.
Find your starting point ↗Define who you serve, the problem you solve, and what sets your approach apart.
Connect your experience and ideas into a story people remember.
Build core messages for introductions, offers, and everyday conversations.
Identify the audiences, collaborators, and conversations that matter next.
Choose your formats: essays, newsletters, founder content, speaking, or a podcast.
Set a realistic rhythm and use AI to reduce repetitive work.
Your message needs to support the way you want to work.
We work backward from your goals, offers, audience, and capacity. Your positioning and communication follow.
The result might call for a podcast, an essay, a sharper introduction, or a more focused offer.
Surface the experiences, questions, and convictions behind your work.
Shape clear positioning, a compelling narrative, and language you stand behind.
Choose your formats and a manageable plan to share your ideas.
AI can organize ideas, find excerpts, and draft from your original thinking. Your perspective and judgment lead.
We identify where AI fits your workflow. Technical implementation and ongoing production are scoped separately.
We can shape your show’s point of view, format, first episodes, guest strategy, and launch plan. Three client shows:
Heather Grzych
Elaine Oyang
Nikki Trott
“Jessica helped me find confidence in my voice—and helped me believe that what I have to offer is unique. She encouraged me to trust that whatever I have to say, my message will find its way to the right people.”Elaine Oyang · Host, Sacred Listening
Language you recognize yourself in.
Direction you can use.
Bring the tabs open in your brain.
The half-formed idea. The voice note you haven’t sent. The connection you keep seeing that nobody else seems to notice. I listen for the thread running through it all.
We turn those threads into positioning, a story, and decisions you can act on.
A new direction. A connection between your offers. A podcast built around conversations worth having.
start with the $997 substack branding kickstart, or choose done for you support starting at $5,000 to put your direction into practice.
“Jessica has a rare ability to understand the heart of a project and turn it into a compelling story that moves people.”
“She understood how to communicate not just what CPAK is, but why it matters.”
Walter Cruttenden Founder, Conference on Precession and Ancient Knowledge (CPAK)“Jessica's strategic storytelling helped us raise $12M, engage 9,000+ investors, and earn placement in 250+ publications — turning a young company into a recognized voice in energy.”
John Davis CEO of StorEn Technologies“Jessica is savvy about building a brand that brings in new leads and connects with heart”
Gil Allouche CEO & Co-Founder, Metadata“Jessica is one fierce champion of brand voice. She helps you find the signal that cuts through the noise to get the most important results: better and more customers.”
Geoff Livingston Founder, Generative Buzzget a clear direction for your substack, or get help bringing it to life.
clarify your positioning, message, and the direction of your publication.
for you if you want a clear plan for what to fix and are ready to do the implementation yourself.
$997
apply for the kickstart ↗get hands-on support putting your branding and communication strategy into practice.
for you if you want help bringing the direction to life. your proposal defines the deliverables, timeline, and investment for your project.
starting at $5,000
final investment depends on scope.
one application, two levels of support. tell me what you need and which investment fits.
share your publication, where you’re stuck, and whether you want the $997 kickstart or done for you support starting at $5,000.
i’ll review your application and reply by email within a few days with next steps.
review the scope and investment before deciding to move forward. then we can get started.
apply for the $997 substack branding kickstart or done for you support starting at $5,000. tell me what you’re building, where you’re stuck, and what you want your substack to become.
From SiriusXM and NBC Newschannel to launching the Oprah & Friends podcast at SiriusXM, my work has centered on listening closely and finding the story. Today, I bring that instinct to founders and their businesses.
I’ve worked with more than 300 companies all over the world, from early-stage startups to Google, Adobe, and SAP. I’m the author of Humanize Your Brand and host of The Art of Humanity.
I’ve spent years seeing how much personality people edit out to look professional. The weird interests. The strong opinions. I could see it in my clients. It took longer to see it in myself. Now I help you put that personality back into your work, with a clear story and a business behind it.
“What do people need to understand about your work—and why does it matter?”
That’s where we begin.
No. We start with your business and goals. Your focus may be positioning, messaging, writing, or communication strategy. Podcasting is optional.
We can develop positioning, format, episodes, and guest strategy. Recording, editing, platform setup, and ongoing production are outside the strategy scope.
the $997 substack branding kickstart gives you a clear direction to implement yourself. done for you support starts at $5,000 for hands-on implementation. use the application to share what you need; i’ll follow up with the next steps.
Clear positioning, a usable narrative, and a practical communication plan. Deliverables are agreed in your proposal; audience and business results are not guaranteed.
Bring your big idea, your tangled message, your “is there something here?” Let’s find out what you can do with it.
apply to work together ↗substack branding kickstart · $997 | done for you · from $5,000